Social Media Innovation and Reputation Management


Social Media Innovation and Reputation Management.


Online Reputation Management or ORM is a vital part of any online branding strategy. It is the new PR. Word might spread fast in print, but it doesn't come close to the
speed in which messages reach the masses on the Internet. Managing your online reputation is not as difficult as you think.
Over the past few years, many online reputation management companies have sprung up, but in many cases are a waste of your time and money in the real sense.

A major part of managing your online reputation revolves around heightening the amount of good exposure in the results of various search engines and minimizing
the amount of negative exposure. This is particularly the case for brand name related searches.

Having any negative results show on Google's first page can disrupt any chance for your business to secure that loan, purchase that office space, or even sell your business.
Trying to secure press in an established outlet, being accepted to your city's chamber of commerce are some added reasons to conduct reputation management online.
As the famous saying goes, you and/or your business will never get a second chance to make that first impression.
Your Facebook page with 100,000 plus likes, your detailed LinkedIn corporate profile, your company's website, any other informational outlets or positive results can be buried by negative results.

Every business is different. The management of your digital reputation, like a diamond, can be polished by incorporating a comprehensive online reputation management strategy.
If you choose to ignore your online reputation, your success can be seriously affected.
Search results aren't the only thing to look out for. Being proactive online is a great way to avert any negative publicity and is paramount to protecting your reputation.

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